Here is my redesign of a flapjack packaging for an industrial pump company. 

Below is the original design then my updates, for comparison. They wanted to send out complimentary flapjacks with deliveries but their original design was very dated and corporate looking. While retaining all the key information and some formality, I wanted to inject a bit of fun into the design and make it more appetising. I decided to bring in the pink as it complimented the red of the logo and reflected the ingredients, and added a jammy splat to liven up the logo area. I felt the bolder, more rounded font was more eye-catching and relevant and I rotated the text on an angle to make the design more dynamic. For the final mock up I added wavy edges and a creamy yellow background.